With the revival of the fighting games market since the release of Street Fighter IV, the HTTW team wanted their own license able to stand out among the 3D fighting games represented by a very limited number of series (Tekken, Soul Calibur and Dead or Alive).
Taking inspiration from the changing form gameplay of a Hudson Soft fighting game series, Bloody Roar, the HTTW team developed the idea of Heirs to the Wrath with strong emphasis of a modern gameplay aiming to the esports tournament market.
An intriguing storyline, charismatic fighters and attractive design were developed so that the game can appeal to both casual gamers and the Western audience as well as garner a fanbase.
For the design, the HTTW team wanted the characters to have an impression of realistic proportionalities in anatomy but with slightly alteration (more slender, less broad shoulders, ...) to give them attractive bodies. Also, their physical traits must have corresponded to their nationality.